We and our service providers use Personal Information for the following purposes.
- Providing the functionality of the Services and fulfilling your requests. We engage in the following activities to manage our contractual relationship with you and/or to comply with a legal obligation:
- Providing the Services’ functionality to you, such as arranging access to your registered account, and providing you with related customer service.
- Responding to your inquiries and fulfilling your requests, when you contact us via one of our online contact forms or otherwise, for example, when you send us questions, suggestions, compliments or complaints, or when you request a quote or other information about our Services.
- Completing your transactions and providing you with related customer service.
- Sending administrative information to you, such as changes to our terms, conditions and policies.
- Allowing you to send messages to another person if you choose to do so.
- Processing your application for credit.
- Providing you with our newsletter, information about our products and services and/or other materials and facilitating social sharing. We engage in the following activities when we have your consent or a legitimate business interest:
- Sending you marketing-related communications (such as by email, text message, WhatsApp message, in-App notice and on social media platforms) with information about our services, new products and other news about our company.
- Facilitating social sharing functionality that you choose to use.
- Analysis of Personal Information for business reporting and providing personalized services. We engage in the following activities when we have your consent or a legitimate business interest:
- Analyzing or predicting our users’ preferences in order to prepare aggregated trend reports on how our digital content is used, so we can improve our Services.
- Better understanding you, so that we can personalize our interactions with you and provide you with information and/or offers tailored to your interests.
- Better understanding your preferences so that we can deliver content via our Services that we believe will be relevant and interesting to you.
- Allowing you to participate in sweepstakes, contests or other promotions. We engage in the following activities to manage our contractual relationship with you.
- We may offer you the opportunity to participate in a sweepstakes, contest or other promotion. Some of these promotions have additional rules containing information about how we will use and disclose your Personal Information.
- Aggregating and/or anonymizing Personal Information. We engage in the following activities when we have a legitimate business interest:
- We may aggregate and/or anonymize Personal Information so that it will no longer be considered Personal Information. We do so to generate other data for our use, which we may use and disclose for any purpose.
- Accomplishing our business purposes. We engage in the following activities to manage our contractual relationship with you, to comply with a legal obligation, and/or because we have a legitimate interest:
- Data analysis, for example, to improve the efficiency of our Services.
- Audits, to verify that our internal processes function as intended and are compliant with legal, regulatory or contractual requirements.
- Fraud and security monitoring, for example, to detect and prevent cyberattacks or attempts to commit identity theft.
- Developing new products and services.
- Enhancing, improving, or modifying our current products and services.
- Identifying usage trends, for example, understanding which parts of our Services are of most interest to users.
- Determining the effectiveness of our promotional campaigns, so that we can adapt our campaigns to the needs and interests of our users.
- Operating and expanding our business activities, for example, understanding which parts of our Services are of most interest to our users so we can focus our energies on meeting our users’ interests.