Key Messages

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Introduction

Key Messages

Key messages can be defined as simple statements of fact used to answer questions as directly and consistently as possible. In this section, we cover several common areas of concern around herbicides applications and vegetation management in general. It’s important to not simply memorize these key messages but to learn, understand and practice them.

workers in rights of way

Key messages can be defined as simple statements of fact used to answer questions as directly and consistently as possible. In this section, we cover several common areas of concern around herbicides applications and vegetation management in general. It’s important to not simply memorize these key messages but to learn, understand and practice them.

Herbicide Safety

A question that vegetation managers or applicators often hear is “How do I know that what you’re doing is safe?” or “How will it affect me … my kids … my pets … the soil or even honeybees?” You should feel comfortable answering these questions and have other resources, such as product literature, with you to support your response. Here are some key messages to address this concern: 

 

  • The products we use are formulated to only control weeds and brush, and then break down after they’re applied.

  • Most herbicides we apply are broken down by microbes in the soil. Some as quickly as in a few hours.  

  • The majority of the liquid sprayed in most herbicide applications is water. Herbicides are usually diluted with water to facilitate better plant coverage. In most cases, the solution being sprayed is between 91% and 99% water. As a result, the actual herbicide sprayed is as little as a few ounces per acre. 

  • Herbicides are registered with the U.S. Environmental Protection Agency (EPA) and our state’s agency. 

  • In laboratory testing, most of today’s herbicides have been shown to be “practically nontoxic” to birds, fish, honeybees, earthworms and aquatic invertebrates. “Practically nontoxic” is the EPA’s least toxic category.

Additional Information and Training on Herbicide Testing and Safety

Herbicide Application

Some people may be concerned about herbicide applications and ask how the herbicide will impact their trees, shrubs, water sources or garden. They may also question how soon they can enter an area that has been treated with herbicides. Here are some easy ways to address these concerns:

We Use:

  • Only trained, licensed and experienced application crews to apply these products.
  • Selective herbicides; and we only target the brush and weeds we need to control.

  • Very low rates of herbicide, so there is very little chance it could contaminate groundwater.
     

Our Applicators:

  • Are trained to avoid spraying in or near water sources they encounter, usually only treating to a specified buffer zone to avoid any potential runoff into bodies of water.
     

We Recommend:

  • Staying out of treated areas at least until the herbicide dries. If an area is designated off limits for longer periods of time, we will post appropriate signage with clear instructions.

  • Following proper precautions on the herbicide label — particularly when aminopyralid was used in the application and you plan to use manure or hay harvested from the treated areas as compost or allow cattle to graze it.

Herbicide vs. Mechanical

Another question that often surfaces is "Why don't you just use a chain saw, mow it or trim it?" Here are some messages that will address these type of questions:

 

- We use mechanical control when it's appropriate.

- By using herbicides, we're able to attain better, longer-lasting control of problem vegetation, with fewer injuries to workers.

 

man using water hose

Another question that often surfaces is "Why don't you just use a chain saw, mow it or trim it?" Here are some messages that will address these type of questions:

 

- We use mechanical control when it's appropriate.

- By using herbicides, we're able to attain better, longer-lasting control of problem vegetation, with fewer injuries to workers.

 

Benefits of Vegetation Management

These key messages help promote treatment benefits.

  • Vegetation management is critical in preventing power service interruptions and helping utility crews access power lines.
  • Failure to control vegetation along roads can result in consequences, such as accidents.
  • Left unchecked near railroads, weeds and brush can reduce train traction and hide hazards. At crossings, dense foliage limits a motorist’s line of sight.

Using selective herbicides opens the door to communicating additional benefits:

Maintaining as much compatible vegetation as possible after an appropriate herbicide application can positively influence public opinions and sentiment. Demonstrating a high level of selectivity in the removal of incompatible vegetation can result in fewer complaints from landowners and the public. 

 

 

Recommended word choices
Avoid:Replace with: 
PesticideProduct/mixture
Poison or brush killerSelective treatment
Spray right-of-wayTargeting application
Spray treesTreat invasive brush

Key Messages

Related Videos

Additional Resources to Review

Notify Your Neighbor Pocket Resource Card

Outlines the INFORM and ABC methods of communication and the key messages that applicators can use when interacting with landowners and the general public.

Next Up: Habitat Benefits

Learn more about how to communicate the benefits proper vegetation management practices can have on native habitat and wildlife populations. 

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